![]() ![]() ![]() In this guide, we’ll break down Kim and Mauborgne’s strategy for realizing your company’s blue-ocean potential into three key ingredients: innovation, strategic pricing, and successful execution. They use the metaphor of a blue ocean to represent an uncontested market, and they contrast it with a red ocean, a marketplace where fierce competition has stained the water with the blood of the combatants.Īccording to Kim and Mauborgne, crowded markets and red ocean strategies tend to produce minimal profit margins, while blue ocean strategies lead to more profitable growth. ![]() Chan Kim and Renée Mauborgne argue that the solution to business growth and success is to operate in an uncontested market. In Blue Ocean Strategy, INSEAD business professors W. Urn:oclc:872622417 Republisher_date 20180731124642 Republisher_operator Republisher_time 649 Scandate 20180730225615 Scanner Scanningcenter hongkong Top_six true Tts_version v1.1-Page Summary 1-Page Book Summary of Blue Ocean Strategy Urn:lcp:blueoceanstrateg00kimw:epub:9cfdcc73-01af-414f-ba67-b727ce7c3562 Extramarc University of Illinois Urbana-Champaign (PZ) Foldoutcount 0 Identifier blueoceanstrateg00kimw Identifier-ark ark:/13960/t1bk5c56m Invoice 1213 Isbn 9781591396192ġ591396190 Lccn 2004020857 Ocr ABBYY FineReader 11.0 (Extended OCR) Ocr_converted abbyy-to-hocr 1.1.20 Ocr_module_version 0.0.16 Openlibrary OL17149535M Openlibrary_edition Access-restricted-item true Addeddate 15:10:01 Bookplateleaf 0004 Boxid IA1294711 Boxid_2 CH121018 City Boston, Mass. ![]()
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